The role of competitive intelligence in an organization (Samsung) Essay

The role of competitive intelligence in an organization (Samsung) - Essay Example The intelligence that is gathered and applied for business advantage includes information on consumers, business competitors, products and services. During market research that is conducted within the framework of competitive intelligence, a company invests resources in collection, analysis, application and communication of information on all aspects of the market. Therefore competitive intelligence is an aspect of the external environment of an organization or company. Advantages of Competitive Intelligence The role of competitive advantage within a business entity is demonstrated by the application of collected and analyzed data on the market by the management as a basis of making operational and strategic decisions for business success (Gaidelys 1060). Competitive intelligence is an ethically and legally acceptable business practice which allows companies to make informed decisions that allow them to effectively survive in a competitive market. Uncertainty on the market is signifi cantly reduced through competitive intelligence (Kamal 312). ... Competitive Intelligence at Samsung Through competitive intelligence, Samsung analyses its plans in relation to the response of consumers or the market to allow its management to reach informed and accurate decisions on business strategy (Datamonitor 5). For example in the production of smart phones, android phones, notebook and tablets, Samsung collects intelligence from the market on the likely response of the consumers before the sale of these products. This concept is referred to as pressure test of corporate plans to determine the reaction of the market to new or improved products. It is through this process that Samsung has been able to obtain a positive response from the consumers a factor that has allowed the company to become more competitive as compared to its business rivals. The android products that are produced by Samsung are received well by the company’s markets across the world because of the quality, values and authenticity which the company achieves for its products based on the intelligence information that is gathered and analyzed within competitive intelligence. The need to improve credit rating within Samsung called for elaborate analysis of intelligence about its consumers and business competitors. This allowed the company management to decide upon effective corporate strategies which allowed the company to have a higher credit rating as compared to other companies within the industry (Karim 196). In this regard therefore, competitive intelligence has played a significant role in defining the business strength within Samsung and its application to achieve success in the mobile phone and electronic markets. The strength of Samsung’s telecommunication commerce is also

The Impact of using New Technology in Art Exhibitions Essay

The Impact of using New Technology in Art Exhibitions - Essay Example This is followed by a thorough analysis of the various expert viewpoints regarding several issues, such as whether online exhibition seems likely to replace traditional exhibition completely. These viewpoints are extracted from different literatures. For the artistic viewpoint, the research has used ‘Ways of Seeing’ and ‘Management and the Arts’, whereas, management books help elaborate the business viewpoint. 1. Traditional Exhibition: Scientific and technological advancement has dynamically altered the traditional exhibition industry, bringing in innovative technology into performance art, as is present in the London Design Museum. This has enhanced the ability of artistic techniques to express and generate emotion, and has also made the use of network form more efficient. Experts also write about how technological changes have affected the viewership and appreciation of the relevant art forms and their exhibitions. Technology has enabled a whole new segme nt of visitors to visit these art exhibitions and museums to appreciate the work. These audiences are those present worldwide, who can now appreciate the art by visiting online galleries of these museums (Camp, MacFadden and Mercer, 2000). Thus, the visitors are no longer limited to physical visits to the institutions. Their visits are no longer contingent on their geographical location, but simply on their passion and interest in art. Furthermore, technology has made it possible to sort out and cater to each of these virtual visitors individually, based on their educational backgrounds, ages and interests. This helps museums further achieve their goals of educating the public with the various lessons that art has to offer, and expanding their minds to further enable them to understand the depths of each piece of art. Thus, with this technological aide, museums are able to enrich the experience they provide to their visitors (Perlin 1998). Another relevant insight that the available literatures had to offer was about the â€Å"Contaminated Cultural Materials in Museum Collections† workshop that the Arizona State Museum at the University of Arizona in Tuscon held. The planning and implementation was sponsored by a NAPGRA grant, and the event took place from March 16th to 18th in 2000 (Odegaard & Sadongei, 2005). The workshop was held for representatives of the twenty one American Indian tribes in Arizona, aiming to discuss the features and quantity of chemical contamination present on tribal cultural material that the museum possesses. Following this, it aimed to explain the need for using such poisons on the materials. This was accompanied by a brief overview of the health risks, which are potentially attached with preserving and restoring a functional object in order to display to a community. Finally, the workshop aimed to circulate the clearinghouse information pertaining to medical referrals as well as toxicologists, chemical hygienists and other su ch health experts (Odegaard and Sadongei, p xi, 2005). Conclusion The workshop highlighted some important facts that need attention when museums and tribes plan to collaborate in the restoration of objects before sending them back to their place of origin. It shed light on the importance of communication in this ordeal. It is the museums responsibility to actively communicate all issue during consultations, and to keep the tribes informed during the whole process. The chances of uncovering a serious health issue of